NEW YORK — Apple is making a major push to give the people of New York City access to its popular book-review app.
The company on Tuesday launched the new BookReader app, which allows users to search for their favorite book, read an excerpt and then share it with friends, family and co-workers on the platform.
Apple, which acquired the New York-based publisher Penguin Random House in September, plans to release the app in the coming weeks, and it will be free to download on iOS devices.
The service, which Apple hopes will help people with limited reading budgets, will be available on the iPhone, iPad and Apple Watch.
The New Yorkers are in the market for a new reading app that they can use to browse the web, play games, watch TV and more, said Phil Klayman, the company’s senior vice president of marketing.
And Apple is hoping to make it easier for New Yorkers to use their iPhones as a device for reading, as it will also support reading with an iPhone app.
Apple is also working on a new app called “BookReader,” which is a new interface for book reviews that will be released in the next few weeks.