Web Analytics

Comparing Different Web Analytics Tools: Pros and Cons

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In the contemporary digital landscape, the utilization of web analytics tools has evolved into a fundamental necessity for enterprises seeking to optimise their digital footprint. From real-time analytics to social media tracking, each variant of these tools presents distinct advantages and functionalities. This article endeavors to scrutinize the merits and […]

Tutorials and Guides

How to Interpret Data from Google Analytics

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Ever find yourself lost in the data jungle that is Google Analytics? In this all-encompassing guide, the breakdown of the Google Analytics dashboard awaits. Real-time data, audience overview, acquisition overview, behavior overview, and conversions overview – it’s all here. Get ready to dive into the metrics maze with sessions, bounce […]